PPC campaign management is a detailed process which requires a lot of research and analysis. It's imperative that you choose an Internet Marketing Company that offers professional PPC management services and will get you the maximum Return On Investment (ROI).
Our PPC Services
Search advertising is one of your most crucial ad channels. We use different terms such as Paid Search, SEM, and PPC, etc.
Display advertising gives digital marketers immense power in the form of phenomenal reach.
Social Media Advertising
With higher reach and engagement than Display and lower CPCs than Search, Social Advertising is a powerful tool.
Re-marketing is a smart advertising technique which lets you show ads to users who have visited your website earlier.
Mobile advertising has grown exponentially in India and globally over the past few years with increase in smart phone penetration and data connectivity.
PPC Services and Management Strategy
At Technobrix, our PPC management strategy consists of the following steps
Strategic Keyword Recommendations
Our PPC experts use professional tools to do an extensive keyword analysis for your business, identifying those keywords that will give you a larger number of enquiries. Very often, those keywords go beyond the obvious and you have options that you'd never even thought of!
Our PPC management team bids only on keywords that are likely to give you great ROI. Bids are monitored closely with an emphasis on keywords that are most targeted yet least competitive.
In a PPC campaign, a compelling title and description is as likely to get you clicks as an effective keyword. Our in-house content writers write copy that is catchy and effective.
ROI Rate Report
All campaign reports are regularly documented and shared with clients, as part of our PPC campaign management. ROI is monitored closely and the campaign is tweaked according to trends in the report. Performance data for all keywords can be viewed by clients including click through rate, ROI and traffic reports
With a PPC or pay-per-click campaign you can be choosy about who comes to your website. You will want targeted traffic because in a PPC campaign, every click on your ad costs money. And therefore, it is very easy to blow your budget on a poorly managed PPC Campaign. The most common mistakes advertisers make is that they:
Target very general keywords
Don't target the right breadth of keywords
Bid more than is cost effective
Don't give adequate attention to the target website.